How to win at digital: 3 things successful companies do
Successful digital transformation requires businesses make investments in the right areas, according to Boston Consulting Group.
Companies that invest in upskilling employees and IT initiatives tend to be more digitally mature than companies that spend less on these areas, according to Boston Consulting Group’s How Digital Champions Invest report, released Thursday.
The report surveyed 1,800 companies across industries in the US, the EU, and Asia. Boston Consulting Group asked managers and executives to assess their companies’ digital maturity on a scale from one to four across 35 categories, and assigned them scores based on those answers. Companies with a score of 67 to 100 qualified as digital champions, while those with a score of 43 or less were categorized as digital laggards.
SEE: Digital transformation: An IT pro’s guide (free PDF) (TechRepublic)
In terms of industry, financial institutions and telecommunications companies were the most digitally advanced, with more than 25% of those companies reaching digital champion status. At the other end of the spectrum were energy and public sector companies, 40% of which qualified as digital laggards.
Digital champions across industries had three factors in common that helped them become digitally mature, according to the report:
1. Digital champions spend more than 5% of operating expenses on digital projects
2. Digital champions devote more than 10% of their employees to digital roles and projects
3. Digital champions scale up digital solutions more broadly than laggards, and aren’t as likely to get stuck in use case pilots.
“After three years of conducting our survey, these digital boosters have been consistent, and have reliably helped to set our champions apart,” Michael Grebe, a senior and managing director at Boston Consulting Group and co-author of the report, said in a press release.
Digital champions also plan to grow and upskill their digital workforces more often than laggards do, the report found. Three out of four champions said they plan to increase their digital workforce by more than 20%, and half of champions said they plan to upskill more than 20% of their staff with digital capabilities, compared to less than a third of laggards.
Digital leaders make larger investments in technology and IT than laggards do (22% vs. 16% of their budget), the report found. About half of digital champions dedicate more than 10% of their digital workforce to artificial intelligence (AI), compared to just 29% of laggards.
How to become a digital leader
Boston Consulting Group offered the following three tips for businesses to become digital leaders:
1. Aim for a world-class technology function
Companies should invest significantly in building a leading technology and IT function. This will help them leverage new technologies like AI, the Internet of Things (IoT), and blockchain to support new business models, and make business processes more efficient, the report noted.
2. Build a digital talent engine
Businesses should develop a talent strategy that takes into consideration the demand for emerging roles and skills, such as data scientists and agile coaches. A digital recruiting strategy and plan for upskilling their current workforce can help ensure companies have the right talent to create a digital business, the report said.
3. Transform into a data-driven company
To digitize the customer journey and offer more personalized services, companies must invest in data capabilities and new technologies including AI, IoT, and blockchain, according to the report.
“Success in digital demands a clear and focused investment strategy,” the report stated. “Companies that are able to develop such a strategy can drive a successful digital transformation—and put themselves on the path to emerge as champions.”
For more, check out 5 building blocks for successful digital transformation on TechRepublic.